AI-driven reputational harm is real and on the rise.

It's hard to control how AI will summarize or label a person and not so much can be done when serious issue starts. Unregulated AI creates problems and having proper regulation is necessary.

Companies behind AI solutions should be accountable, if their solutions are causing harm to person's reputation.

And for publicly known persons, including celebrities, influencers, entrepreneurs and creators, PR is becoming a must-have, not an optional thing. It's not something be happy about as we are talking about serious harm that can happen to anyone just because of wrong labeling by a machine.

Harmed reputation can be hard to be restored and requires a lot of efforts. The damage caused to the person can't be quickly fixed as it requires continuous work, sensitivity and time.

Unfortunately, we've entered an era where AI can cause severe damage to a person's reputation, career and future prospects. https://www.vice.com/en/article/canadian-artist-has-show-cancelled-after-ai-labeled-him-a-sex-offender-preparing-to-sue-google/

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