🫠 Apple reportedly cuts production of Vision Pro headset after poor sales // The Guardian
｢ Apple has not released sales figures for the device, but the market research group International Data Corporation (IDC) estimates it will have sold only 45,000 in the last quarter of last year ｣
@jbz Interesting. But since they cut production in the "start of 2025" its probably related to the end of production of the M2 model. And after that they shifted to the production of the M5 model.
I don't really understand the media coverage on this topic. VR and the Vision Pro are only a niche product category and this will stay that way. And with its price the Vision Pro still isn't a loss for Apple.
@jbz which is already a lot for that kind of expensivest crap, imho.
@jbz At its price point, the Vison Pro was always going to be a niche device. But I suspect that sales were bad even for its niche. Part of the problem might have been the lack of a killer application.
