This off year election was unique because the folks that vote are the ones that tend to be the most engaged.

And in the new world we live in, it seems like a lower turnout of highly educated voters is going to benefit Democrats.

So we shouldn’t read too much into their election victories.

That being said,
what Newsom did in California with the ballot measure was fascinating.

His campaign deployed the party’s biggest and best messengers.

There were ads from AOC [Alexandria Ocasio-Cortez],
Bernie Sanders
and other progressive politicians and messengers.

They invited influencers and creators to all their rallies to explain the stakes of the election.

Newsom went on all these podcasts.

I was super skeptical of whether they would win that election, but they won it handily.

And obviously Zohran Mamdani’s campaign in New York was also fascinating,
because of the intensity and volume of content that they were able to put out

He was just the right candidate for it.

❓How fractured is the digital audience Democrats are trying to reach❓

Both parties’ electoral coalitions consume their news and information in 1,000 different places
and have to be reached in 1,000 different ways.

What that means in practice for someone like Newsom is that maybe he will go on the #MeidasTouch podcast to talk to male Democrats who are over the age of 60 and are willing to donate to his campaign.

But then maybe he does a tiny-mic interview with a TikTok influencer to reach a gen Z woman who may not donate but is interested in his message.