"The Most Courageous Thing I Ever Did In My Career" - EA's Founder On Taking On Sega And Winning
"It took us about a year to figure out how it worked, and then we were able to supply our developers with instructions on how to make Sega Genesis games and tools to help them do that. Then we were able to get several projects into production, and we were able to prepare to launch them in June of 1990 at the CES show."