People are more inclined to support businesses that just want to do the thing, cover upstream costs, and pay their workers a living rate. But the ones that exist just to make money can see that, so they often try to misrepresent themselves as not just chasing money.
One effect of this is making people cynical about whether social enterprises or even co-ops are really any different from for-profits or corporations. Scepticism is warranted. But don't throw out the baby with the bathwater.
(2/?)