Turns out sans serif is woke. At least they didn't switch to White House gilded script.
At State Dept., a Typeface Falls Victim in the War Against Woke https://www.nytimes.com/2025/12/09/us/politics/rubio-state-department-font.html?smid=tw-share
Turns out sans serif is woke. At least they didn't switch to White House gilded script.
At State Dept., a Typeface Falls Victim in the War Against Woke https://www.nytimes.com/2025/12/09/us/politics/rubio-state-department-font.html?smid=tw-share
@jeffjarvis Ah. The same fate as Fraktur in Nazi Germany.
@jeffjarvis @gibbonguru Damn, these fellas are fragile.
@gruber You’ll get a lot of links to this 🙄
(See referenced post on sans serif woke)
@jeffjarvis But why not Presitge Elite, from the days of, presumably, former American greatness?
Here is the story of Times New Roman from my upcoming book, Hot Type: The Magnificent Machine that Gave Birth to Mass Media and Drove Mark Twain Mad
JeffJarvis.com
@jeffjarvis 👏 I never did get to visit this http://www.typearchive.org/ formerly the London Type Museum.
@jeffjarvis Jeff, what do you think of the thesis that William Starling Burgess originated Timesʼs design? I know there is far less evidence, but it once convinced Mike Parker. Odds are the Plantin theory is the right one—Iʼve even seen phototypeset publications that mixed Times and Plantin accidentally—but the Burgess theory fascinated me since I first learned of it about 15 years ago.
@jeffjarvis Because even reading disabilities are going to be a reason to put you in the camps.
@jeffjarvis "A State Department official confirmed the document’s authenticity."
@jeffjarvis and think about the fact that are adding addional time to the creation of every document, as you have to switch from the default font.
Professionalism, from this mob 😂🤦♂️
@jeffjarvis The scary thing here, Jeff, is in the 1930s, sans serif was seen as too “Jew” by the Nazis, and Fraktur became the types that patriotic Germans chose. (Hitler actually disliked Fraktur, and Martin Borrmann later denounced that as “Jew-letters”, but that comes later.)
@jeffjarvis Thank you, Jeff, what a great read! How appropriate to set a book that mentions Tschichold in Sabon!
@jackyan Very astute of you.
The colophon in The Gutenberg Parenthesis:
@jeffjarvis these are not serious people.
Sorry, MAGAts, not people.