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Jeff Jarvis
Jeff Jarvis
@jeffjarvis@mastodon.social  ·  activity timestamp 2 months ago

Turns out sans serif is woke. At least they didn't switch to White House gilded script.
At State Dept., a Typeface Falls Victim in the War Against Woke https://www.nytimes.com/2025/12/09/us/politics/rubio-state-department-font.html?smid=tw-share

https://www.nytimes.com

At State Dept., a Typeface Falls Victim in the War Against Woke

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ruurd@mastodon.social
ruurd@mastodon.social
@ruurd@mastodon.social replied  ·  activity timestamp 2 months ago

@jeffjarvis Rubiormann...

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ruurd@mastodon.social
ruurd@mastodon.social
@ruurd@mastodon.social replied  ·  activity timestamp 2 months ago

@jeffjarvis Ah. The same fate as Fraktur in Nazi Germany.

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Jeff Jarvis
Jeff Jarvis
@jeffjarvis@mastodon.social replied  ·  activity timestamp 2 months ago

@ruurd Yup: https://mastodon.social/@jeffjarvis/115695810766176123

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wendooOOOoo
wendooOOOoo
@wendinoakland@beige.party replied  ·  activity timestamp 2 months ago

@jeffjarvis @gibbonguru Damn, these fellas are fragile.

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Joel LeBlanc
Joel LeBlanc
@jwleblan@mastodon.social replied  ·  activity timestamp 2 months ago

@gruber You’ll get a lot of links to this 🙄
(See referenced post on sans serif woke)

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:nfld_tri: 🇨🇦 CowMan 🇪🇺 🇺🇦 🇲🇽
:nfld_tri: 🇨🇦 CowMan 🇪🇺 🇺🇦 🇲🇽
@cowman@nfld.me replied  ·  activity timestamp 2 months ago

@jeffjarvis But why not Presitge Elite, from the days of, presumably, former American greatness?

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Jeff Jarvis
Jeff Jarvis
@jeffjarvis@mastodon.social replied  ·  activity timestamp 2 months ago

Here is the story of Times New Roman from my upcoming book, Hot Type: The Magnificent Machine that Gave Birth to Mass Media and Drove Mark Twain Mad
JeffJarvis.com


Next he set about replacing the newspaper's venerable Caslon body type with what became known as The Times New Roman-to this day a default typeface for word-processed letters, memos, and school papers. After three years' work trying out designs and finally settling on a variation of Plantin (Robert Granjon's sixteenth-century Gros Cicero), Monotype cut 5,973 punches using Benton's pantograph (1,075 of them rejected as imperfect), the letters drawn and redrawn by the unheralded draughtswomen in the Monotype Type Drawing Office.... One goal of the design was to fit more text into narrow lines. Another was to render it more readable by raising the x-height-the depth of a lowercase letter's body-to make it appear bigger. The face was tested on the press and subjected to review by "a distinguished ophthalmic authority" to be deemed, in Morison's words, "worthy of The Times-masculine, English, direct, simple, not more novel than it behoveth it to be novel, and absolutely free from faddishness and frivolity."34 At its debut in October 1932, the editors boasted that its typeface was "truly new and, as comparison will show, from an impression of spontaneous boldness and clearness beyond the capacity of its predecessor even under the best of circumstances. If this be the effect, it is because everything freakish or precious has been diligently eschewed and design both in headings and in the body of the paper has been healthily subordinated to the strict purpose of aiding the eye.' "
Next he set about replacing the newspaper's venerable Caslon body type with what became known as The Times New Roman-to this day a default typeface for word-processed letters, memos, and school papers. After three years' work trying out designs and finally settling on a variation of Plantin (Robert Granjon's sixteenth-century Gros Cicero), Monotype cut 5,973 punches using Benton's pantograph (1,075 of them rejected as imperfect), the letters drawn and redrawn by the unheralded draughtswomen in the Monotype Type Drawing Office.... One goal of the design was to fit more text into narrow lines. Another was to render it more readable by raising the x-height-the depth of a lowercase letter's body-to make it appear bigger. The face was tested on the press and subjected to review by "a distinguished ophthalmic authority" to be deemed, in Morison's words, "worthy of The Times-masculine, English, direct, simple, not more novel than it behoveth it to be novel, and absolutely free from faddishness and frivolity."34 At its debut in October 1932, the editors boasted that its typeface was "truly new and, as comparison will show, from an impression of spontaneous boldness and clearness beyond the capacity of its predecessor even under the best of circumstances. If this be the effect, it is because everything freakish or precious has been diligently eschewed and design both in headings and in the body of the paper has been healthily subordinated to the strict purpose of aiding the eye.' "
Next he set about replacing the newspaper's venerable Caslon body type with what became known as The Times New Roman-to this day a default typeface for word-processed letters, memos, and school papers. After three years' work trying out designs and finally settling on a variation of Plantin (Robert Granjon's sixteenth-century Gros Cicero), Monotype cut 5,973 punches using Benton's pantograph (1,075 of them rejected as imperfect), the letters drawn and redrawn by the unheralded draughtswomen in the Monotype Type Drawing Office.... One goal of the design was to fit more text into narrow lines. Another was to render it more readable by raising the x-height-the depth of a lowercase letter's body-to make it appear bigger. The face was tested on the press and subjected to review by "a distinguished ophthalmic authority" to be deemed, in Morison's words, "worthy of The Times-masculine, English, direct, simple, not more novel than it behoveth it to be novel, and absolutely free from faddishness and frivolity."34 At its debut in October 1932, the editors boasted that its typeface was "truly new and, as comparison will show, from an impression of spontaneous boldness and clearness beyond the capacity of its predecessor even under the best of circumstances. If this be the effect, it is because everything freakish or precious has been diligently eschewed and design both in headings and in the body of the paper has been healthily subordinated to the strict purpose of aiding the eye.' "
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SamuelJohnson
SamuelJohnson
@samueljohnson@mstdn.social replied  ·  activity timestamp 2 months ago

@jeffjarvis 👏 I never did get to visit this http://www.typearchive.org/ formerly the London Type Museum.

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Jack Yan (甄爵恩)
Jack Yan (甄爵恩)
@jackyan@mastodon.social replied  ·  activity timestamp 2 months ago

@jeffjarvis Jeff, what do you think of the thesis that William Starling Burgess originated Timesʼs design? I know there is far less evidence, but it once convinced Mike Parker. Odds are the Plantin theory is the right one—Iʼve even seen phototypeset publications that mixed Times and Plantin accidentally—but the Burgess theory fascinated me since I first learned of it about 15 years ago.

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Jeff Jarvis
Jeff Jarvis
@jeffjarvis@mastodon.social replied  ·  activity timestamp 2 months ago

@jackyan
I would doubt it, eh?
https://luc.devroye.org/fonts-24415.html

William Starling Burgess

William Starling Burgess. Type design information compiled and maintained by Luc Devroye.
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Urzl
Urzl
@gooba42@mastodon.social replied  ·  activity timestamp 2 months ago

@jeffjarvis Because even reading disabilities are going to be a reason to put you in the camps.

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Matthias Krämer
Matthias Krämer
@Kraemer_HB@mastodon.social replied  ·  activity timestamp 2 months ago

@jeffjarvis "A State Department official confirmed the document’s authenticity."

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Michael Rowe
Michael Rowe
@michaelrowe01@mstdn.social replied  ·  activity timestamp 2 months ago

@jeffjarvis and think about the fact that are adding addional time to the creation of every document, as you have to switch from the default font.

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Simon Zerafa
Simon Zerafa
@simonzerafa@infosec.exchange replied  ·  activity timestamp 2 months ago

@jeffjarvis

Professionalism, from this mob 😂🤦‍♂️

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Jack Yan (甄爵恩)
Jack Yan (甄爵恩)
@jackyan@mastodon.social replied  ·  activity timestamp 2 months ago

@jeffjarvis The scary thing here, Jeff, is in the 1930s, sans serif was seen as too “Jew” by the Nazis, and Fraktur became the types that patriotic Germans chose. (Hitler actually disliked Fraktur, and Martin Borrmann later denounced that as “Jew-letters”, but that comes later.)

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Jeff Jarvis
Jeff Jarvis
@jeffjarvis@mastodon.social replied  ·  activity timestamp 2 months ago

@jackyan Yup:
https://mastodon.social/@jeffjarvis/115695810766176123

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Jack Yan (甄爵恩)
Jack Yan (甄爵恩)
@jackyan@mastodon.social replied  ·  activity timestamp 2 months ago

@jeffjarvis Thank you, Jeff, what a great read! How appropriate to set a book that mentions Tschichold in Sabon!

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Jeff Jarvis
Jeff Jarvis
@jeffjarvis@mastodon.social replied  ·  activity timestamp 2 months ago

@jackyan Very astute of you.
The colophon in The Gutenberg Parenthesis:

The typefaces you read here come with their own stories. Headings are set in Doves Type, inspired initially by Nicolas Jenson's first roman typeface.
Doves was designed around the turn of the twentieth century-then discarded in the Thames-by Thomas James Cobden-Sanderson, and lately resurrected by Robert Green. The body type is Sabon, favored by many book publishers, designed by Jan Tschichold after he escaped imprisonment by the Nazis over the typographical aesthetic he advocated in Die neue Typographie. You may read about them in Chapter 13. The drop initials at the beginning of each chapter-meant to invoke the spirit of inky, hand-set, letterpress type-are Champ Fleury from GLC Foundry. Glenn Fleishman and Robert Green kindly provided advice on the typography.
The book was produced using Google Docs, then Microsoft Word, then Adobe InDesign. It was typeset by RefineCatch Limited of Bungay, Suffolk, UK. For the first printing of the first edition of the book, the text was supplied to the Sheridan Group in Chelsea, Michigan, as a PDF. That is, the text was no longer letters but instead shapes described by a descendent of the language PostScript (mentioned in Chapter 15). From that file, printing plates-with twenty-four pages each were produced by laser in a Kodak Platesetter. In the Timson one-color web offset press, signatures of forty-eight pages were printed and folded from continuous rolls of 50# Glatfelter stock.
The typefaces you read here come with their own stories. Headings are set in Doves Type, inspired initially by Nicolas Jenson's first roman typeface. Doves was designed around the turn of the twentieth century-then discarded in the Thames-by Thomas James Cobden-Sanderson, and lately resurrected by Robert Green. The body type is Sabon, favored by many book publishers, designed by Jan Tschichold after he escaped imprisonment by the Nazis over the typographical aesthetic he advocated in Die neue Typographie. You may read about them in Chapter 13. The drop initials at the beginning of each chapter-meant to invoke the spirit of inky, hand-set, letterpress type-are Champ Fleury from GLC Foundry. Glenn Fleishman and Robert Green kindly provided advice on the typography. The book was produced using Google Docs, then Microsoft Word, then Adobe InDesign. It was typeset by RefineCatch Limited of Bungay, Suffolk, UK. For the first printing of the first edition of the book, the text was supplied to the Sheridan Group in Chelsea, Michigan, as a PDF. That is, the text was no longer letters but instead shapes described by a descendent of the language PostScript (mentioned in Chapter 15). From that file, printing plates-with twenty-four pages each were produced by laser in a Kodak Platesetter. In the Timson one-color web offset press, signatures of forty-eight pages were printed and folded from continuous rolls of 50# Glatfelter stock.
The typefaces you read here come with their own stories. Headings are set in Doves Type, inspired initially by Nicolas Jenson's first roman typeface. Doves was designed around the turn of the twentieth century-then discarded in the Thames-by Thomas James Cobden-Sanderson, and lately resurrected by Robert Green. The body type is Sabon, favored by many book publishers, designed by Jan Tschichold after he escaped imprisonment by the Nazis over the typographical aesthetic he advocated in Die neue Typographie. You may read about them in Chapter 13. The drop initials at the beginning of each chapter-meant to invoke the spirit of inky, hand-set, letterpress type-are Champ Fleury from GLC Foundry. Glenn Fleishman and Robert Green kindly provided advice on the typography. The book was produced using Google Docs, then Microsoft Word, then Adobe InDesign. It was typeset by RefineCatch Limited of Bungay, Suffolk, UK. For the first printing of the first edition of the book, the text was supplied to the Sheridan Group in Chelsea, Michigan, as a PDF. That is, the text was no longer letters but instead shapes described by a descendent of the language PostScript (mentioned in Chapter 15). From that file, printing plates-with twenty-four pages each were produced by laser in a Kodak Platesetter. In the Timson one-color web offset press, signatures of forty-eight pages were printed and folded from continuous rolls of 50# Glatfelter stock.
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Faraiwe
Faraiwe
@faraiwe@mstdn.social replied  ·  activity timestamp 2 months ago

@jeffjarvis these are not serious people.

Sorry, MAGAts, not people.

#TurdReich #ClownCarCabinet #USPol

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