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Brian Tatosky
Brian Tatosky
@virtualbri@mastodon.online  ·  activity timestamp 3 weeks ago

https://www.theverge.com/news/841220/mcdonalds-ai-generated-christmas-ad

“the man-hours poured into this film were more than a traditional production.”

“Ten people, five weeks, full-time. Blood, sweat, tears, and an honestly ridiculous amount of coaxing to get the models to behave and to honor the creative brief shot by shot.”

So you probably lost money to come up with the average of a million mediocre productions in an ad no one will care about otherwise that you wouldn't want to put on a reel. Good Jorb!!!

#Commercials #AI

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