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playing with they/them instead of she/her. I ran a 3 day experiment that removed my gender pronouns and i saw my reach double from 3k impressions normally to 6k overnight.
I did it coz i wanted to test what women were saying that there's suppression of posts by women on Linkedin. I will add the link to the post if you'd like to follow it as i'm following up in 10 days to retrieve more data.
Afterwards, i will be testing if they/them can be used and any effects on engagement and impressions.
🔎 LinkedIn Audit: Suppressing Women?
I'm running a live experiment on professional visibility. I temporarily removed the "she/her" pronoun label from my LinkedIn profile 3 days ago.
Initial Result: My average post reach immediately jumped from ~3,000 to over 6,000 impressions. That's a 100% increase overnight.
This sudden spike creates a strong hypothesis: the presence of gender labels was acting as a suppression factor, or their absence is creating an algorithmic boost for distribution.
We must audit the unseen structures (algorithms) that govern visibility. Our goal is to ensure equitable reach for all voices.
Tracking data for 10 more days. Have you seen similar shifts?
Let's discuss fairness in digital distribution.
@Crissy my LinkedIn got hacked and I am trying to get my account back, but I should probably just shut it down the moment I get control again.
Horrible how that site has such influence for people's professional life...
@lettosprey sorry to hear that! Yeah I’m actually all for leaving that platform if you don’t find value…
I feel tied to it, as i use LinkedIn to invite folks to explore and join the Open Web so TLDR for me it is a necessary evil…
@Crissy At least sounds like you are doing a good deed there. It has been helpful for me when I look for a new job, but I really hope to stay at the place I am now for a long time, so hopefully it will not be needed. Had I worked the consulting roles that are so common in my field, it would be totally different.
With that in mind, your findings become very concerning, giving women that already are discriminated by many companies, a worse start before they even get TO the companies.
No company should have such influence as Microsoft have over our professional lives :/
Also need to decide on micro bio and here are 3 options to choose from...NGL i like option 3
Option 1 (visionary):
“Storyteller of systems, kindness, and resilience — turning everyday metaphors into leadership lessons.”
Option 2 (community-focused):
“Designer, writer, and community builder exploring human-centered leadership through tech and lived experience.”
Option 3 (playful):
“Writes about cats, commits, and kindness — weaving metaphors into resilient leadership and authentic design.”
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