Shop Sans is a typeface for setting text on circles and curved text paths. Its ‘Curve’ variable font enables adjustments to optimize details for bending type smoothly with an adjustable radius. The normal non-curved variant can also be used in standard settings. The design channels a general workaday feeling from 20th-century commercial and industrial lettering that is blunt and plainspoken but not sterile. Designed by Nick Sherman (https://nicksherman.com/) at HEX Projects (https://hex.xyz/).