#California’s state agency CalPrivacy is building a new Delete Request and Opt-out Platform (DROP 😂).
Starting Jan 1, 2026, you’ll be able to submit a request through DROP, asking data brokers to delete your data.
Starting Aug 1, 2026, data brokers are required to start regularly processing consumer deletion requests, reducing how many times your data can be bought, sold, and pop-up on sketchy websites. 😎
This is exciting, as it’s a FREE service for California residents, similar to existing, paid services like Optery, Incogni, Privacy Bee, DeleteMe, and EasyOptOuts.