This is the world we’re moving into. It’s one where every online interaction of any small commercial value will be tied to a precise human identity, and that’s the only thing that will make the Internet even remotely usable in the future. Questions of privacy and accountability in that world matter.
We already leak a lot of this data, but critically *relatively little of it has been centralized and exploited* in the ways end-users are afraid of (they pretend to care about ads, but they don’t.) If we’re moving into this new world we need to think hard about tech and policy.