"Fonterra has agreed to sell major brands like Mainland and Anchor for $3.845 billion."
#GilesDexter, 2025
I strongly believe trademark law needs reform, so trademarks can't be sold as tradeable assets. The whole point of a trademark is to allow customers to buy from a consistent source. If they can be transferred from one operator to another, who can slap it on whatever garbage they like, it defeats the whole purpose.
