"The days of us being able to walk on [to social media], tweet something, walk away, and get people to come to our website are over…" @404mediaco's Jason Koebler told Nieman Lab's Hanaa' Tameez at the iMEdD International Journalism Forum last week. "We said, if we don’t aggressively move people from social media platforms that we don’t control to platforms that we do control, this business isn’t going to work and we aren’t going to have jobs anymore.” This led the team at 404 to ask readers for email addresses and put older stories behind paywalls, which totally transformed their business. Here's more from NiemanLab on what 404, The Economist and El País have learned about how to attract and retain readers in today's media environment.
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