Nice reminder for all communicating #scientists to be specific (by the Science Media Center):

👉 https://www.sciencemediacentre.org/real-things-on-the-ground-when-were-communicating-science-we-need-to-talk-normal/?utm_source=substack&utm_medium=email

"Talking about systems and processes and strategy without giving any examples of what that looks like to normal people reading the news puts even more distance between scientists and the people. The public are alienated and the meaning is lost."

#scicomm #Wisskomm #ScienceCommunication #ScienceMastodon #academia #AcademicMastodon #communication