Apple executives have long discussed how to slow innovation, or outright regress features, to get their customers to pay more for less.
The iPhone Air is the realization of that greed.
https://somegadgetguy.com/2025/09/10/the-iphone-17-air-is-the-realization-of-apple-executives-wanting-to-charge-you-more-and-give-you-less/
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@SomeGadgetGuy I was literally just looking for this blog post! I read it last week or so but couldn’t find it by googling for the life of me. I finally found it in my browser history and then saw you shared it again here when I came onto Mastodon. 😁
This is SUCH a spot on analysis and really explains iPhone Air (and modern Apple) so well to me. Especially pulling straight from their own words. Excellent work, it deserves more visibility.
@cassidy Thanks. I'm glad you enjoyed the editorial. It's just getting more and more obvious what the major tech brands are doing, and I really feel I need to double and triple down on getting more folks to repair rather than replace gadgets.
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