⁂ Article
Pick up the shovel: turning habits into compost
The problem isn’t that people refuse to act. The problem is that most are stuck in paralysis: “What do I do?” If the only options they see are worshipping the #deathcult or reinventing the wheel, passivity looks like the safest choice.
The design challenge of the #OMN isn’t just tech – pipes, tanks, metadata – it’s rituals and rhythms that invite participation. We need a seed affinity group whose job is simple: set the shovel down in front of people.
Don’t only complain that they aren’t digging. Literally put the shovel in their hands and say:
- Run a local flow.
- Tag a batch of data.
- Moderate one stream.
- Host one screening/fire circle.
Tiny, clear tasks. The kind you can do in an hour. That’s how you turn passivity into momentum. Shifting habits into usefulness, instead of fighting people’s flaws, turn them into leverage.
#fashionistas crave visibility. Fine. Give them the role of spreading compost metaphors, making the work look alive and fresh. Let them shine light on the soil.
#geekproblem crave puzzles and edge cases. Good. Hand them the tricky parts: trust plumbing, metadata sieves, redundancy logic. Their obsessiveness is an asset if aimed at the right joints of the system.
#mainstreaming crave recognition. Use it. Frame #OMN as “the next big thing everyone will need to join.” Let them be the “early adopters” who stay safe by appearing ahead of the curve. They don’t need to lead, they just need to follow momentum.
Each group moves in circles, polishing surfaces while the compost pile rots. But if you show them something real – a flow that works, a network that breathes – they drift toward it. Shiny surface with soil beneath, puzzles that connect to lived use, recognition that feels inevitable.
The Lesson, is don’t try to convince people in the abstract. Show them working compost. Show them trust flows in action. Show them that it’s easier to do something useful than to do nothing.
That’s how we push. That’s how we turn paralysis into practice. That’s how you start to compost the #deathcult.
