"For instance, talking about all the different products AWS offers ..."
scAmazon Web Services don't offer products. There's not a single thing they sell that customers own after paying for it. What they offer is *services* (thus the name), not products.
I notice this euphemistic language around "financial products" too. Again, *not* products. They're not even service-as-a-product-substitute (eg SaaS). They're just services. Why call them products?