In a January 1999 interview with The Guardian, Bowie tried to explain his approach to the internet as an artist.

"Interaction on the Web is a little like a mirror, like communicating with a manifestation of yourself. Because it is so chaotic, so decentralised, I find that using the Web becomes like communicating with a hardware version of me. It's not exactly a doppelgänger, but an alternative version of myself."

https://cybercultural.com/p/online-identity-bowieworld-1999/

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