I take a look at how Online Identity has evolved through the years, from the fluid identities of BowieWorld to the neutered identity culture that Facebook introduced in the 2000s. David Bowie himself played with virtual personas (how could he not?!) and I also look at a 1999 book by US sociologist Sherry Turkle. https://cybercultural.com/p/online-identity-bowieworld-1999/ #InternetHistory #OnlineIdentity