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Molly White
@molly0xfff@hachyderm.io  ·  activity timestamp 2 months ago

Interesting to see two major news outlets — The Verge and Wired — both announce major newsletter strategies nearly simultaneously. I suspect both are motivated by the hope that email will be "stickier" than the (declining) direct traffic to news websites.

"The Verge Launches New Site Features Aimed at Deepening Audience Engagement and Announces New Editorial Newsletters": https://www.theverge.com/press-room/710921/verge-site-features-launch-newsletters

"A New Era for WIRED—That Starts With You": https://www.wired.com/story/a-new-era-for-wired-that-starts-with-you/

The Verge cites the desire to "deepen[] its direct relationship with readers". Wired writes "The platforms on which outlets like WIRED used to connect with readers, listeners, and viewers are failing in real time", saying they wish to "connect our humans to all of you humans".

#journalism #newsletters

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PUMIQUXT */3
@pumiquxt@autonomous.zone replied  ·  activity timestamp 2 months ago
@molly0xfff @abbie reeks of desperation
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ToddZ Ⓥ
@toddz@social.linux.pizza replied  ·  activity timestamp 2 months ago
@molly0xfff Nope nope nope. Already swamped with newsletters.

I don't need every source of everything I'm tangentially interested in hounding me for attention on a daily basis.

#nofomo #news #publishing

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Pax Ahimsa Gethen
@funcrunch@me.dm replied  ·  activity timestamp 2 months ago
@molly0xfff

As a longtime WIRED subscriber, I was befuddled by the announcement of their "new" newsletters, when one of them was merely a rename of Steven Levy's newsletter that I'd already subscribed to for years.

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Sebastian Sanne
@sebastian@twit.social replied  ·  activity timestamp 2 months ago
@molly0xfff Just as a personal anecdote, I stopped visiting The Verge after their last redesign which massively decreased ease of reading for me. I essentially stopped reading the Verge, and a newsletter instead sounds even worse.
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Nigel Miller
@nmiller@mastodon.coffee replied  ·  activity timestamp 2 months ago
@molly0xfff
Wierd that tech sites seem late to the party on this. Main stream newspapers in the UK and local news upstarts have been doing this for a few of years.
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ShadSterling
@ShadSterling@mastodon.social replied  ·  activity timestamp 2 months ago
@molly0xfff I wonder if we’ll eventually get a file format for newsletters and digital newspapers/magazines that’s like a static website but the whole site(issue) in a single file.

(Oh no it’s just going to be a zip file containing a pile of JavaScript that that phones home for tracking and DRM)

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Morgan Davis
@mdavis@mastodon.social replied  ·  activity timestamp 2 months ago
@molly0xfff Can’t scrape email. (Unless you’re Google and Gmail, of course).
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dunklecat
@dunklecat@mastodon.dunklecat.dev replied  ·  activity timestamp 2 months ago
@molly0xfff oh, good! They discovered newsletters! What a time to be alive!
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Ra
@Ra@mstdn.social replied  ·  activity timestamp 2 months ago
@molly0xfff
https://www.wired.com/about/rss-feeds/

https://www.theverge.com/rss/index.xml

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Ingo
@lasombra_br@mas.to replied  ·  activity timestamp 2 months ago
@molly0xfff I’m forever a RSS user. @newsblur is my weapon of choice.
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Molly White
@molly0xfff@hachyderm.io replied  ·  activity timestamp 2 months ago
@lasombra_br likewise, though i use Inoreader
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Stephen Greenham
@solarisfire@mast.solarisfire.com replied  ·  activity timestamp 2 months ago
@molly0xfff @lasombra_br me too, but a Miniflux / Reactflux combo.
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Ingo
@lasombra_br@mas.to replied  ·  activity timestamp 2 months ago
@molly0xfff 👊
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3dcandy
@3dcandy@mastodon.social replied  ·  activity timestamp 2 months ago
@molly0xfff as someone in the UK I can tell you that the tinternet as we know it will be gone in a few years and replaced with a much shittier and restricted version run for profit. You'll have to pay extra for anything you want to read/watch/consume
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Drew Breunig
@dbreunig@note.computer replied  ·  activity timestamp 2 months ago
@molly0xfff

> “Google Zero is here, and the only currency that matters is direct loyal audience,” said Helen Havlak, publisher of The Verge.

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Simon B
@foobarry@mastodon.social replied  ·  activity timestamp 2 months ago
@molly0xfff they are discovering too late the consequences of allowing RSS to die out as an effective means of delivering content to the eyeballs of willing readers
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Molly White
@molly0xfff@hachyderm.io replied  ·  activity timestamp 2 months ago
@foobarry a lot of these outlets actually have pretty solid RSS feeds
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valOrie_p'O
@valOrie@sfba.social replied  ·  activity timestamp 2 months ago
@molly0xfff
Seems like a means to drive us to Substack, which I find annoying & eventually drives me to unsubscribe so 🤔 🤷
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Molly White
@molly0xfff@hachyderm.io replied  ·  activity timestamp 2 months ago
@valOrie neither The Verge nor Wired is using Substack for their newsletters
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