Insightful interview with Domagoj Boljar, co-founder of Croatia-based Earthbound eco sneakers (formerly Miret), talking about the challenges in the development and financing of sustainable footwear.
https://online.pubhtml5.com/aibts/tscp/
"We saw brands trying to use recycled materials, like recycled plastics, PET bottles, ocean plastics, etc. We saw this approach of using recycled materials as a moral hazard, which would exacerbate the problem by making people feel it's okay to create waste through their lifestyles, since someone else would take this waste and turn it into a useful product."
[...]
"This is not true, because only a small fraction of the waste we produce - and the plastic we produce and discard - can ultimately be used as raw material for new products. Most of it is 'forever plastic'. We decided to follow the only path we thought feasible, and that's nature's way."
[...]
"[W]e produce biodegradable sneakers, if left in nature, they will gradually decompose."
