Don't judge the tech bros on how cringeworthy or clumsy they are. Judge them on their intent
Our reactions to things like this are "hey everyone, this is really dumb. Lol"
It feels good to speak on the ugliness and stupidity and get affirmation others also see how fucked up it is
But there is no protection in that, it's a momentary salve, it doesn't make it go away
Begin to think about how we fight what is coming
Stop laughing. Start fighting