Again amazed how few app devs have press kits. This has been chipping away at me for years now. One of the reasons I’ve dialled back app coverage. When you’re writing a round-up of a dozen apps and there are no readily available images, that just eats into your fee. But also: I don’t understand why devs aren’t readily providing images of their apps in their best light. (Either that, or the press kit features images from 2015. For a calendar app.)
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@craiggrannell Because the odds of actually getting featured are about as good as winning the lottery, and the time spent making a press kit is usually better spent, well… keeping the app alive. Priorities! 😅
@francosolerio Yes, there’s a lottery element for sure, but the odds are significantly higher than an actual lottery.
I’ve featured many hundreds of apps across print and online media over the past 16 years. And I’m just one writer. The problem these days is rates are such that if I have to choose between two equally deserving apps and one makes my job easier, I’m going for that one.
Making a press kit web page takes, what, half an hour, and then the same to update it with any major changes?
@craiggrannell Hello Craig, my press kit took a little more than half an hour but it's done, and I promise the screenshots are from 2026, not 2015.
Castamatic 13 launches April 20th with on-device AI transcripts and chapters. Press kit with screenshots and videos at https://castamatic.com/press/ — beta at https://castamatic.com/beta if you'd like to try it. Would love to know what you think.
@craiggrannell do you have, or know of, a resource explaining what you want from a press kit? I feel like most devs, myself included, are just shooting in the dark when creating one.
@craiggrannell Hi Craig. I tried to follow your advice, which was extremely helpful. If you have a moment and are so inclined, could you please take a look at https://forecourt.primatology.xyz/press at let me know what you think. Incidentally, if the app is of use to you, please let me send you an offer code to say thank you for your help.
@primatologyxyz Press kit looks good to me. Has all the info you’d want and grabs. I’d probably also whack the grabs individually online too, so a journo can grab a single one if they want, there and then. Nice to see you had unframed ones in the download! :D
You’re welcome to send over a code if you’d like to.
