There's a new tech bubble rising up in the horizon:
"An analysis of 58,070 corporate communication documents — such as company reports, transcripts of interviews with experts, and research documents — from 2022 to 2024 revealed increasing references to quantum computing, suggesting an expanding awareness of quantum and its inclusion in mainstream business discussions, not just technical discourse, the researchers found. News-related corporate communications content saw particularly pronounced increases.
References to quantum computing in corporate communications more generally escalated in 2024, with each quarter showing substantial increases in mentions across all forms of company documents. “While research documents naturally maintain high levels of quantum computing references, the significant increase in mentions across other document categories ... might suggest a growing understanding of the technology’s presence in corporate communications,” the researchers write.
References to quantum technologies are also becoming more common in corporate earnings calls, growing more than sixfold from 2016 to 2024. Much of the heightened attention can be associated with major players actively integrating quantum computing into their strategic roadmaps — for example, IBM expanding its quantum facilities and launching new initiatives and AI powerhouse Nvidia announcing partnerships with quantum startups.
As quantum technologies are more frequently discussed in C-suite and financial circles, markets are taking notice. A Technavio report estimated that the global quantum computing market will grow by $17.34 billion from 2024 to 2028, achieving a compound annual growth rate of 26%. Startup investment is also on the rise, evidenced by a $300 million equity infusion for quantum computing company Quantinuum in 2024."
