playing with they/them instead of she/her. I ran a 3 day experiment that removed my gender pronouns and i saw my reach double from 3k impressions normally to 6k overnight.
I did it coz i wanted to test what women were saying that there's suppression of posts by women on Linkedin. I will add the link to the post if you'd like to follow it as i'm following up in 10 days to retrieve more data.
Afterwards, i will be testing if they/them can be used and any effects on engagement and impressions.
🔎 LinkedIn Audit: Suppressing Women?
I'm running a live experiment on professional visibility. I temporarily removed the "she/her" pronoun label from my LinkedIn profile 3 days ago.
Initial Result: My average post reach immediately jumped from ~3,000 to over 6,000 impressions. That's a 100% increase overnight.
This sudden spike creates a strong hypothesis: the presence of gender labels was acting as a suppression factor, or their absence is creating an algorithmic boost for distribution.
We must audit the unseen structures (algorithms) that govern visibility. Our goal is to ensure equitable reach for all voices.
Tracking data for 10 more days. Have you seen similar shifts?
Let's discuss fairness in digital distribution.
