2/4 - James Cridland once pointed out that premium subscribers don't see ads.
So the people who can afford not to see the ads are the very same people the advertisers want to reach and not the people who can't afford a subscription. #awkward
Furthermore TV, Radio and Podcasting use sample groups to extrapolate watching, listening and advertising results upon which future ad buyers base their decisions which is the same as Schrödinger's cat dilemma. e.g their very selection bias the results.
3/4 - However we all know advertising does work at some level. Surely we can do better than these bias sample groups or VAST tags to measure advertising success. Oxford Road agree and have published ORBIT: the first podcast ranker measured by ad performance, based on $1.6bn of advertising spend. #CPA
James and I also reveal the no1 best performing advertiser which we think JD Vance would be the perfect spokesperson. #missedopportunity
Can you guess the product and no its not men's eyeliner?