Don’t try to convince them in the abstract. Show them. If a #fashernista sees a space where the shiny stuff grows on top of real soil, they’ll drift toward it. If a #geekproblem sees a tool that’s simple enough to use but still respects their itch for precision, they’ll tinker. The #mainstreamers won’t join until it looks inevitable, but working prototypes shift the gravity.

Don’t try to convince them in the abstract. Show them. If a #fashernista sees a space where the shiny stuff grows on top of real soil, they’ll drift toward it. If a #geekproblem sees a tool that’s simple enough to use but still respects their itch for precision, they’ll tinker. The #mainstreamers won’t join until it looks inevitable, but working prototypes shift the gravity.