I wrote this a few years a go: It’s worth clearing up what often feels like wilful misunderstanding.

When I talk about “steping away” from the #dotcons ecosystem, I don’t mean disappearing overnight or taking a purity exit. I mean one foot in and one foot out, staying present long enough to help others take the step as well.

That’s an ethical position, not a compromise.

Walking away completely leaves people isolated inside systems designed to trap them. Staying entirely inside normalises the harm. The #stepaway path holds both realities at once: reduce harm, refuse total capture, and keep doors open.

This isn’t about personal virtue or moral superiority. It’s about collective exit, done slowly, visibly, and with care. You don’t abandon people in a burning building - you help them find the exits.

That’s the work #OMN

I wrote this a few years a go: It’s worth clearing up what often feels like wilful misunderstanding.

When I talk about “steping away” from the #dotcons ecosystem, I don’t mean disappearing overnight or taking a purity exit. I mean one foot in and one foot out, staying present long enough to help others take the step as well.

That’s an ethical position, not a compromise.

Walking away completely leaves people isolated inside systems designed to trap them. Staying entirely inside normalises the harm. The #stepaway path holds both realities at once: reduce harm, refuse total capture, and keep doors open.

This isn’t about personal virtue or moral superiority. It’s about collective exit, done slowly, visibly, and with care. You don’t abandon people in a burning building - you help them find the exits.

That’s the work #OMN

We need to understand that your viral lefty memes are actually part of the problem?

If you are still posting on the #dotcons then “Comedy” & “sarcasm” might feel like resistance, but they feed the #dotcons exactly what they want: engagement, data, clicks. Mocking the system isn’t leaving it.

The solution? #StepAway, and take your community with you to the #openweb

We need to understand that your viral lefty memes are actually part of the problem?

If you are still posting on the #dotcons then “Comedy” & “sarcasm” might feel like resistance, but they feed the #dotcons exactly what they want: engagement, data, clicks. Mocking the system isn’t leaving it.

The solution? #StepAway, and take your community with you to the #openweb