
The purpose of Google's paper on energy and water consumption of their LLMs is to absolve individual users of their responsibility for the overall emissions and water usage. That way, they hope adoption will rise or at least not drop. The need the adoption to justify continued huge investments in data centres. And the damage of this investment is done even if the AI bubble would burst tomorrow.
https://limited.systems/articles/the-real-problem-with-AI/
https://limited.systems/articles/the-insatiable-hunger-of-openai/