Almost all of the commercial social media sites use some variation of the infinite scroll. Ever notice how you pick up your phone and 15 minutes later you're still scrolling? Infinite scroll is a user interface pattern employed to keep you engaged and scrolling out of FOMO, while rewarding you with little dopamine hits from amusing, interesting, or engraging content.
Making a change is hard, and that's by design:
https://lifebeyondscreen.com/dopamine-and-dark-patterns-why-its-so-hard-to-quit-socials
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