History happens when large numbers of people act coherently (in sync) to do something else than they were doing before
All three aspects are important: many, at the same time, doing something else
Nobody has a real handle of when and why this works. Marketeers, demagogues, educators, prophets, activists, they all try
But one thing is clear: #digitaltransformation has changed some essential mechanics. Mental states of vast populations can now be synced by algorithmic control like never before