History happens when large numbers of people act coherently (in sync) to do something else than they were doing before

All three aspects are important: many, at the same time, doing something else

Nobody has a real handle of when and why this works. Marketeers, demagogues, educators, prophets, activists, they all try

But one thing is clear: #digitaltransformation has changed some essential mechanics. Mental states of vast populations can now be synced by algorithmic control like never before

This intensification of emergent collective behaviors is not intrinsically "bad".

Arguably our #sustainability dead-end is now so deep that only super-effective collective behavioral changes could ever dig us out.

The new reality is that digital tech is here to amplify all the old struggles. If the landscape is now dominated by dystopic #adtech , its because the rest of society was stupefied in its old equilibrium.

Taking back (some) control over history is the ultimate goal of #opensource