New study: "We conducted a…survey across 125 countries, interviewing nearly 130,000 individuals [& found] widespread support for #climate action. Notably…86% endorse pro-climate social norms and 89% demand intensified political action…Despite these encouraging statistics, we document that the world is in a state of pluralistic ignorance, wherein individuals around the globe systematically underestimate the willingness of their fellow citizens to act."
https://www.nature.com/articles/s41558-024-01925-3

Also see Damian Carrington's summary: "People across the world are united in wanting action to fight the #climate crisis but remain a silent majority, because they wrongly think only a minority share their views."
https://www.theguardian.com/environment/2025/apr/22/spiral-of-silence-climate-action-very-popular-why-dont-people-realise

The empirical support for this result is very welcome. But #AJMuste reached much the same conclusion (about issues other than climate) in 1952. I cited it in one of the early issues of my newsletter on #OpenAccess (Dec 2001), as one reason why I launched the newsletter. "Muste argued that civil disobedience was useful in part because it made actual dissidents known to potential dissidents. It broke the appearance of unanimity that, by itself, discouraged many people from voicing their opposition or even thinking clearly and courageously about opposition."
https://legacy.earlham.edu/~peters/fos/newsletter/12-26-01.htm

We owe it to ourselves to make the climate majority more vocal and visible. Same for the #democracy majority.