Microsoft has confirmed they’ve dropped the Copilot+ PC brand, after it flopped due to the botched launch of Microsoft Recall. https://www.windowscentral.com/microsoft/windows-11/the-copilot-pc-brand-is-dead-microsoft-and-pc-makers-quietly-pull-back-on-tarnished-windows-11-ai-pc-branding
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If anybody wants a smile btw, a MS employee told me they believe this Mastodon thread and my blog cost them over a billion dollars.
I think it’s firmly on Microsoft’s shoulders, the rollout of Recall and Copilot+ PC was just a series of own goals. They had huge expectations for it in terms of consumer demand and just.. didn’t think it through on many levels.