@neil This is interesting but I do sometimes wonder if it wasn't for your business policy reqs if you'd actually bother?
I suspect that most people who have a smart meter and one of those display things. It'll be looked at for a week, and the shoved in the "this is where all the crap goes" drawer; since there may be very little you can do without more capex.
I _know_ that my house resting rate is ~0.3kw so that's about 7.2kWh per day. It could be lowered since all the computers are 24x7 and then there's the usual other paraphenalia. Everything is now electric apart from a single wok burner & boiler.
Turning on the TV bumps it to at least 1.0kW power-draw. If the family is actively doing things (computer games what-have-you) then it goes up to 0.8kW without the TV.
I've made my peace with that level, because in effect, if the solar battery is charged to ~70% by 1800 (it's ~14kWh) it's free overnight and then some for the shower / coffee machine the next day until solar kicks in again.