I have a general, open-ended question I'd welcome feedback on. We’re an independent publisher, so we have limited resources (however talented and brilliant we might be) and social media has become complicated. People are spread out more broadly and nothing really has the same impact for us that Twitter did for us once upon a time. We're trying to stay on top of things, but one possible approach has come up of starting a Substack (or possibly Ghost) and doing more in the way of newsletter content. Writing articles, sharing extracts, making it a whole thing, like a fun and creative Canongate journal…