Ah, ok, this is the route you take. Of course. I should have know, my bad.
Can't believe I have to tell this to an adult on the internet, but quotation marks (despite their name) have countless uses other than quoting people, for example to highlight slang terms or sarcasm.
And, Jake, seriously:
This is your main takeaway from the message?
You honestly see this as a good use of your time?