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@pluralistic That could be an alternative formulation: Les Singes (Jacques Brel, early 60es).

@pluralistic You can always reply that it's the dictionary: https://dictionary.cambridge.org/dictionary/english/enshittification

@pluralistic if author, why use word? why no grunt

@pluralistic I was just thinking about this, and realised the sender didn't realise their luck you weren't Australian.

@pluralistic You made me smile - thank you! Please keep the questions coming.

@pluralistic it's the perfect word though

@pluralistic The term is perfect, and its French translation "Merdification" sounds great! I even heard hosts and journalists on the very serious Radio-Canada use it on different occasions.

@pluralistic I think the term is spot-on and important. That said, I have some squeaky clean people in my life where the conversation would flow so much more easily if we could use a G-rated term. With them, I will say "Crush ICE" not "Fuck ICE". So with them I guess I can also say, "a pretend upgrade that's actually a purposeful downgrade" rather than "enshittification."

@pluralistic enshitoniceification

@pluralistic this is so fucking funny.

@pluralistic it's short, graphic, denotes a process and most importantly pretty much everybody associates crap with shit, so looks like a pretty good work to me.

@pluralistic Enshitiffication is a perfectly cromulent word

@pluralistic well, the word kept me from learning about the idea it represents for quite a while. It wasn't until the CCC conference video a month ago I listened to you (Cory) the first time and was immediately convinced of the relevance and importance of what you write and talk about.

I guess it sounded like some trendy buzz word (which to some extent is probably the intent – to lean on that mannerism) and I wasn't interested in trendy buzz.

@pluralistic When I first heard the word:

- I immediately knew it was not corporate marketing jargon.
- I immediately knew it was something negative.
- I immediately knew it was something intense enough that I should probably be paying attention to it.
- I did NOT immediately know what it referred to, and as such wanted to understand it.

Seems like a pretty effective choice to me. 🤷

@pluralistic at first I thought the inclusion of "shit" detracted from the seriousness and intellectual vigor of the theory, but now I see where-- given the reception of general population and experts alike--this word does quite the opposite.