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@pluralistic That could be an alternative formulation: Les Singes (Jacques Brel, early 60es).

@pluralistic You can always reply that it's the dictionary: https://dictionary.cambridge.org/dictionary/english/enshittification

@pluralistic if author, why use word? why no grunt

@pluralistic I was just thinking about this, and realised the sender didn't realise their luck you weren't Australian.

@pluralistic You made me smile - thank you! Please keep the questions coming.

@pluralistic it's the perfect word though

@pluralistic The term is perfect, and its French translation "Merdification" sounds great! I even heard hosts and journalists on the very serious Radio-Canada use it on different occasions.

@pluralistic I think the term is spot-on and important. That said, I have some squeaky clean people in my life where the conversation would flow so much more easily if we could use a G-rated term. With them, I will say "Crush ICE" not "Fuck ICE". So with them I guess I can also say, "a pretend upgrade that's actually a purposeful downgrade" rather than "enshittification."

@pluralistic enshitoniceification

@pluralistic this is so fucking funny.

@pluralistic it's short, graphic, denotes a process and most importantly pretty much everybody associates crap with shit, so looks like a pretty good work to me.

@pluralistic Enshitiffication is a perfectly cromulent word

@pluralistic well, the word kept me from learning about the idea it represents for quite a while. It wasn't until the CCC conference video a month ago I listened to you (Cory) the first time and was immediately convinced of the relevance and importance of what you write and talk about.

I guess it sounded like some trendy buzz word (which to some extent is probably the intent – to lean on that mannerism) and I wasn't interested in trendy buzz.

@pluralistic When I first heard the word:

- I immediately knew it was not corporate marketing jargon.
- I immediately knew it was something negative.
- I immediately knew it was something intense enough that I should probably be paying attention to it.
- I did NOT immediately know what it referred to, and as such wanted to understand it.

Seems like a pretty effective choice to me. 🤷

@pluralistic at first I thought the inclusion of "shit" detracted from the seriousness and intellectual vigor of the theory, but now I see where-- given the reception of general population and experts alike--this word does quite the opposite.

@pluralistic
yeah why do you even choose words cory

@pluralistic

I remember reading and commenting on the essay where you first used the term #enshittification, on @medium back in November 2022. I doubt you or anyone else realized then how much it would catch on 🙂

https://doctorow.medium.com/social-quitting-1ce85b67b456

Also, happy to see another @thunderbird user. Sadly, Mozilla is becoming enshittified as well.

@pluralistic It's the opposite of the 'enhance' trope, even existentially.

@pluralistic "Transitioning from 'bite the hand that feeds' to 'bite every hand, all the time, don't stop biting'" is too many syllables.

@pluralistic

Did you reply "6 7" ?

@pluralistic
You should tell them it's a German word lol

@pluralistic I like the term. I feel it fits.

@pluralistic intended obsolescence is the older term for it. It's not a new idea, ppl just act brand new about every fucking thing

@pluralistic Well, why did you choose such a silly word as your central selling point? I must confess that it's the rebuilding which intrigues me far more than the business of things falling apart.

@pluralistic Hey there, fellow Thunderbird user!

@pluralistic

You are a writer. How dare you <checks notes> "choose words."

@pluralistic funny to have someone angrily agree with you 😅

@pluralistic I completely agree with the email. "Enshittification" is a term I would have come up at the age of 14 during a period of heightened teenage angst, while still trying to sound far more intelligent than I would have been. It is completely unsuited to a problem this serious and ubiquitous. What's wrong with "platform decay" as listed on the @wikipedia article?

@pluralistic must admit, I prefer to avoid the swear word in some contexts, but in those rare context I just go for platform decay. No big deal.

@pluralistic didn't even spell it right.

@pluralistic

"I got tired of waiting for your brilliant alternative. Just checked my spam folder, and it wasn't there, either."

@pluralistic I'd reply (jokingly) with a message about how "well, it beat out corporate-auto-erotic-asphyxiation so I think enshittification is the lesser of two weevils"

@pluralistic I personally think it's prety good, reflects exactly that tech engineering, business strategy, unthinkable amount of money or/and the "best minds of the world that resides silicon valley" are doing nothing but shitty products. In Brazil we say merdificação or bostificação

@pluralistic I kind of like "Zerscheißigung" for the German version.

@pluralistic the other day my daughter asked me "daddy, are all words made up" and she's definitely wiser than this person

@pluralistic I like that it is very translatable, at least in French.
We already had emmerder (verb), emmerdeur-se (noun for a person), emmerdant (adjectif) emmerdement (noun for an event) and now emmerdification (noun for a deliberate process) is the perfect addition to the family.
A very traditional and proper way to enrich our languages.

@pluralistic personally, I love the word. It perfectly describes the situation and it catches attention so people don't just ignore it.

@pluralistic They’re just jealous they didn’t come up with it sooner

@pluralistic „why did you choose such a fucking dumb word and not something more polite, you asshole“ 😂

@pluralistic he must just hate swearing.

Wait...

@pluralistic It's a perfectly cromulent word, someone just needs to embiggen their vocabulary.

@pluralistic https://inv.nadeko.net/watch?v=PTsSk0r_Tq8

@pluralistic enshittification works well

@pluralistic
They're not entirely wrong. I would've used "fuckitallupified".