The 1986 article "Xerox proves it moves ideas into the market" discussed the inability of Xerox to turn innovations into products. It also explained why the company was better positioned than other vendors for delivering low-cost AI solutions and how it was improving at bringing its innovations to the market:
Brian Boyle, president of Novon Research in San Francisco, says that Xerox used to practically give their technology away by putting it into the public domain, but he now contends that the company appears to be redirecting its thinking, citing the company's OEM strategy with the 1185 and 1186 as an example.
https://bitsavers.org/magazines/Mini-Micro_Systems/198603.pdf#page=35