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@slashdot@mastodon.cloud  ·  activity timestamp 2 hours ago

Global Hotel Groups Bet on Customer Loyalty To Beat Online and AI Agents https://tech.slashdot.org/story/25/12/29/1522239/global-hotel-groups-bet-on-customer-loyalty-to-beat-online-and-ai-agents?utm_source=rss1.0mainlinkanon

Global Hotel Groups Bet on Customer Loyalty To Beat Online and AI Agents - Slashdot

The world's largest hotel chains are aggressively pushing customers toward direct bookings as they brace for a future where AI "agents" could reshape how travelers find and reserve rooms. Marriott, Hilton, Hyatt and Wyndham have all expanded their loyalty programs and perks in recent months, aiming ...
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