The next chapter of European tourism is greener, smarter and more inclusive ✨
The 2026 Smart Tourism champions are already showing the way forward.
🇫🇮 Tampere is raising the bar with a sustainable, community-focused approach that creates long-lasting value.
🇭🇷 Dubrovnik is redefining responsible tourism through data, long-term planning and strong local engagement.
Europe can remain the world’s leading destination by being the most responsible.
A street view of a historic square in Dubrovnik, Croatia, featuring light-colored stone buildings with architectural details and a large cathedral with a dome in the background.
An aerial view of the ancient, fortified city walls of Dubrovnik, Croatia, overlooking the turquoise waters and rugged rocks of the Adriatic Sea
A cityscape at sunset showing a modern cable-stayed pedestrian bridge crossing a waterway in the foreground, with residential buildings and a tall observation tower (Särkänniemi Näsinneula) visible in the background.
An autumn aerial view of the Näsinneula observation tower in Tampere, Finland, situated next to a lake (Lake Näsijärvi) and an amusement park (Särkänniemi) with a rollercoaster.