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"Gen Z might be less likely to discover a new artist they love than some older generations. But they’re also leading a resurgence in college radio. Terrestrial radio once seemed like a dying format, but many schools now report they don’t have enough time slots to accommodate all the aspiring DJs."
#TerrenceOBrien, 2025
https://www.theverge.com/column/815744/music-recommendation-algorithms
Everything I read about Gen Z gives me hope for the future.
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Great, radio is a fantastic medium. Did a little on local radio in 2021/2 but they are choked for funds and technical expertese here.
What age are zoomers now? Tech natives in my estimation. I dislike this imposition of constantly changing tech, smart screen in my classroom with no training and a disappearing white board (I did get to keep a big chalkboard though) The youngest in the class shepherded me through it. ☺️
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