#XML people!
How do we communicate the idea that declarative markup is a good idea? Declarative markup is where you identify what is there, not what it does.
For an internal memo, for an insurance letter to a client, how much matters? Well, the insurance company has to be able to search the letters for specific information for 10, 20, 40, 100 years. What word processor did you use 40 years ago? Wordstar? Magic Wand? Ventura?