From my point of view, it needs to start from the raw truth: There is currently no functioning grassroots media. Not in any coherent sense. Before we talk about video, storytelling and digital tools, we have to answer the most basic question, one that most people have forgotten to ask: What is grassroots media?

It’s not “content creation.”
It’s not “influencer culture.”
It’s not another #NGO-funded project selling “voices from below” to tick a box for a funder’s annual report.

Grassroots media is the messy, local, real-world network of people using simple tools to speak, share, and act together, outside institutional control.
It’s about agency, not branding.
It’s about trust, not reach.
It’s about doing, not performing.

This is the part everyone skips, and it’s why so much “independent media” ends up feeling like a watered-down copy of the mainstream it was meant to replace.

Building networks, not platforms. If we want living, breathing alternatives, we need to think like ecosystem builders, not tech entrepreneurs. Balance means deliberately prioritising the roots – where stories grow from – to counter the dominance of traditional and #NGO media that always speak from above.

The corporate #dotcons – Facebook, YouTube, TikTok, X, all of them – have poisoned the soil. Their logic is control, enclosure, and profit extraction. We can’t reform them, but we can compost them. Use what’s left of their infrastructure tactically. KISS – keep it simple, use and abuse what remains as compost to fertilise the new.

We need to dig back into the living history of #DIY media culture, those messy, chaotic, beautiful experiments that worked, to where and when media grown from social trust, not algorithmic metrics. Back in the day, it used to work because it was grounded in the #openweb a culture built on openness, transparency, federation, and collaboration. What we call the #4opens.

The #OMN (Open Media Network) path is about rediscovering that soil and replanting in it.
Building federated, trust-based, messy, human networks of media again. It’s not about replacing corporate platforms with shinier tech. It’s about rebuilding the culture of open media, the relationships, the ethics, the shared practice of truth-telling and collaboration.

Because if we don’t grow our own grassroots media again, someone else will sell it back to us in plastic wrap.