I keep getting pushback on this but I'm gonna to keep saying it: We're NEVER going to free people from the clutches of Big Tech until we realize & respect that most computer users by far aren't actually computer users.
They don't give a shit about computers. They don't want to see a single line of code, ever.
They don't care about customization, "distros" or versions. They don't care about GUIs or desktop environments.
They just want to get to what they're doing; work or play.