The web can be made personal again.
https://blog.muni.town/personal-data-storage-idea/
> If you're a regular internet user the Personal Data Storage paradigm won't move your data from the cloud to your personal computer. Most people will still rely on an institutional cloud service, but instead of data-banking with a shareholder-controlled corporation most people’s data can be entrusted to the equivalent of member-owned credit unions for data storage.