Interesting study (thanks @jeffjarvis ) on #ChatGPT and #Google #Search.
Links when you search for content:
„… in the United States, where Google results leaned more toward Brand content at 32.9 percent and Social at 15.4 percent, while AI search emphasized Earned content at 92.1 percent with negligible Social references“
„The automotive category produced one of the clearest
contrasts. In Canada, Google returned 36.6 percent Brand, 22.8 per-
cent Social, and 40.6 percent Earned content. AI search, however,
offered 69.1 percent Earned, 30.9 percent Brand, and no Social re-
sults. In the United States, Google leaned 39.5 percent Brand, 15.4
percent Social, and 45.1 percent Earned, while AI search delivered
81.9 percent Earned and 18.1 percent Brand.“
