James O'Sullivan on the decline of social media:
Social media was built on the romance of authenticity.
[...]
But the attention economy, and more recently, the generative AI-fueled late attention economy, have broken whatever social contract underpinned that illusion.
[...]
The problem is not just the rise of fake material, but the collapse of context and the acceptance that truth no longer matters [...]
Despite the gloom his analysis offers a glimmer of hope and traces a few possible paths forward.
Nice magazine, by the way.