"Good design is intuitive" is so ingrained into the way we think and talk about the work that we often forget to ask the key question - to whom?

Any interface is "intuitive" to someone who is already familiar with the design patterns and the interaction techniques that it uses. Similarly, any interface is "unintuitive" when it introduces the user to new interaction techniques.

🧵 short thread 🧵

#UX#UXDesign#UI