We need to shovel, empty words into the pile, turn it over, and use the stink to fertilize something real.
The #OMN is one such tool. Not polished, not PR-friendly, not built for grants or press releases. It’s messy, grounded, spiky, and fluffy. A toolkit for people who actually want to build, not brand.
The #fashionistas will hate it, because it doesn’t need them. Good. That’s how we know we’re on the right path.